You don't have to be a bland brand?

It's Time To Get Talked About!

Turk182 is a Brisbane-based nationwide guerrilla marketing agency specialising in creating unforgettable campaigns, events, and experiences. Our mission is to grab the public’s attention through innovative, fast and compelling marketing tactics that inspire people to share their experiences on social channels and with their friends, family, and colleagues.

Unconventional Creativity

Innovative ideas that make your brand stand out and get talked about.

Agile Adaptability

Respond quickly to pop culture, current news topics, new trends and opportunities.

Personalised Approach

Tailored, completely unique strategies that will get your audiences' attention.

Results-Driven

Measurable media impressions and associated exposure value.

Unleash your brand's full potential with our fast, unconventional and impactful marketing strategies.

Interactive portfolio

Turk182 is a relatively new agency and as such we don't have a lot to show you just yet, but we will have plenty soon.

Customised Campaigns

No two strategies will be the same and the same goes for our creative execution.

Being the news

Our role is to get your brand into the talked about space in a positive, impactful way.

We take pride in offering uniquely creative marketing solutions that drive our clients to stand out in a crowded space, leaving the competition in a state of bewilderment.

We offer unique and personalised marketing solutions that drive businesses to stand out from the competition. We use a multi-channel approach, combining online and offline tactics to maximise exposure and engagement. Our focus on creativity, uniqueness, and execution ensures that every campaign delivers a high positive impact and a strong return on investment.

Creative 100%
Uniqueness 100%
Execution 100%

The Three compelling reasons guerrilla marketing should be on your radar!

The one thing the world doesn’t need is more of the same. We all know that good creative cuts through and gets talked about.  But good creative in a fragmented media landscape doesn’t guarantee the attention it once did. Whereas a well executed creative guerrilla marketing experience gathers unstoppable momentum that enables it to transcend the the vast spectrum of attention opportunities. Virality has never been more important.

Opportunity

the world is a stage

The market is always looking for something unique that takes them out of their everyday normality, they love to see something different that stimulates them in a positive way. Your brand can help feed this craving with a unique attention seeking campaign that entertains, inspires or educates them.

scale

People crave different

With all the social channels a great creative execution can fly around the world at warp speed. Yes news cycles are quick but they are also broad, so if you want your brand to grow exponentially guerrilla marketing is for you.

attention

life is at light-speed

The one thing that a well executed guerrilla marketing campaign does well is that it gets the attention. People are often nose deep into their devices, reaching for remote controls or listening to their choice of audio. Consuming media their way, and not the way the media owners had intended. Guerrilla marketing raises the head and pauses the thumb scroll.

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Plans & Pricing Options

We offer flexible and customisable campaigns to fit each client’s unique needs and budget. We provide transparent pricing options with no hidden fees, ensuring clients know exactly what they’re paying for. Each activity will be outlined in a detailed proposal outlining all elements of the activity and the investment required.

Everything you need to know about Guerrilla marketing but couldn't be bothered to ask 😉

Our team are always here to help, but these will get you started on your journey to know more about the power of guerrilla marketing.

Guerrilla marketing is an innovative, unconventional, and low-cost marketing strategy that aims to achieve maximum exposure for a product or service. It’s often targeted, unexpected, and can create a significant impact.

Unlike traditional marketing, which often involves large-scale campaigns and significant budgets, guerrilla marketing focuses on creative, low-cost strategies that aim to achieve maximum results. It often involves surprising and unconventional interactions that create a strong emotional impact.

Businesses of all sizes and in various industries can benefit from guerrilla marketing. It’s particularly effective for businesses with limited marketing budgets, as it relies more on creativity and innovation than on financial investment.

Guerrilla marketing can help your business by creating memorable experiences for your customers, leading to increased brand awareness and word-of-mouth promotion. It can also help differentiate your brand from competitors, particularly in crowded markets.

Not necessarily. The essence of guerrilla marketing is creativity and surprise, not budget size. Some of the most successful guerrilla marketing campaigns have been executed with minimal budgets but lots of creativity.
Success can be measured in various ways, including increased brand recognition, social media engagement, website traffic, sales, or any other metric relevant to the campaign’s goals.
Successful guerrilla marketing campaigns are often those that create a buzz and get people talking. Examples include the Red Bull Stratos campaign, the IKEA “bookbook” launch, or the UNICEF Dirty Water campaign.

While guerrilla marketing can be highly effective, it also comes with risks. These may include potential backlash if the campaign is seen as deceptive or inappropriate, or legal issues if the campaign involves activities like graffiti or unauthorised public stunts.

While we can’t guarantee virality, our goal is to create unique, engaging campaigns that resonate with your target audience and have the potential to gain significant attention.

Our approach begins with understanding your brand, your goals, and your audience. We then brainstorm and develop creative concepts that align with these insights. After that, we plan and execute the campaign, followed by measuring and analysing the results.
Guerrilla marketing is versatile and can be adapted for most industries. However, businesses that operate in highly regulated industries, or those that deal with sensitive topics, may need to be more cautious to ensure their campaigns are in line with regulations and audience expectations.
The lead time can vary based on the complexity of the campaign. It typically involves stages of brainstorming, planning, preparing, and executing, which can take anywhere from a few weeks to several months.
Absolutely, guerrilla marketing can be highly effective in digital spaces. This can range from viral social media campaigns to unconventional website designs or interactive online events.
Yes, we can seamlessly integrate guerrilla marketing tactics with your existing marketing strategy to create a cohesive and comprehensive marketing plan.

We spend considerable time understanding your brand’s mission, values, and image before crafting a campaign. Our goal is to create a campaign that amplifies and aligns with your brand, rather than contradicting it.

Marketing always involves some level of risk, but if a campaign doesn’t perform as expected, we learn from the experience and use those insights to adjust our strategy moving forward. We’re committed to your success and will work with you to find the most effective solutions.
Guerrilla marketing and social media can go hand in hand. An unconventional guerrilla marketing tactic can create the kind of buzz that spreads organically on social media platforms, amplifying the campaign’s reach and impact.
We always strive to create campaigns that are not only impactful but also respectful and ethical. We avoid strategies that might be misleading, intrusive, or offensive to potential customers.
Yes, we can work with your PR team or provide crisis management services to address any potential backlash and protect your brand’s reputation.
The first step is to have a discussion about your brand, your goals, and your budget. From there, we can begin brainstorming ideas for a unique guerrilla marketing campaign that fits your needs.

Australia's Most Daring Guerrilla Marketing Agency