Conceptualise
Every brand needs to find its unique edge to stand out in a competitive landscape, and Turk182 is here to help you achieve that through expertly executed guerrilla marketing campaigns. We believe that nothing amplifies your brand's voice more than a buzz-worthy campaign shared across social channels and water-cooler conversations alike. Our team will collaborate with you to develop strategies and tactics that disrupt the status quo, making your campaign rise above the noise.
In addition to this we are an age where information is consumed at lightning speed, guerrilla marketers can capitalise on the latest news, celebrity gossip, or current affairs to create attention-grabbing campaigns that pique public interest. By leveraging the buzz surrounding these events, they can promote their products or services in a cost-effective, timely, and contextually relevant manner.
We're looking for the BRAVE and the BOLD - are you ready?
There are plenty of examples that demonstrate how guerrilla marketers can tap into the pulse of current affairs and trending topics to design campaigns that resonate with the public, garnering increased visibility and engagement for their brands at a minimal cost. By staying attuned to the cultural zeitgeist and responding rapidly to unfolding events, guerrilla marketers can maximize the impact of their campaigns, ensuring that they remain both relevant and memorable.
The Work
Guerilla Marketing Examples
Welcome to our showcase of ingenious guerrilla marketing campaigns that have inspired us as a brand-new agency. While we have yet to create our own unique accounts, we hold these outstanding examples in high esteem, admiring their creativity, innovation, and impact. The campaigns featured here have shaped the industry, employing unconventional tactics to capture the attention of consumers and leave lasting impressions. As we embark on our journey, we are committed to learning from these groundbreaking campaigns and using them as a blueprint for our own exceptional work. Stay tuned as we cultivate our portfolio, ready to leave our own indelible mark on the world of guerrilla marketing.
Example 01
Droga5's Guerrilla Marketing Campaign for Marc Ecko: Graffiti on a Replica Air Force One
Summary
The creative agency Droga5 executed a guerrilla marketing campaign for Marc Ecko, an American fashion brand, by creating a viral YouTube video that featured graffiti artists tagging a replica of Air Force One. The campaign was designed to generate buzz and awareness for the brand, leveraging its street art roots and rebellious nature.
The Brand
The Brand: Marc Ecko is an American fashion brand founded by designer Marc Ecko in the 1990s. It specializes in urban clothing, footwear, and accessories, and is heavily influenced by graffiti, skateboarding, and hip-hop culture.
Backstory
The campaign was conceived by Droga5, an advertising agency known for its innovative and unconventional ideas. They wanted to create a memorable campaign for Marc Ecko that would resonate with the brand’s target audience, young and rebellious consumers who appreciated street art and urban culture. The idea was to challenge the establishment by using the iconic Air Force One as a symbol of authority.
Execution
Droga5 hired a team of graffiti artists to paint a life-sized replica of Air Force One with the brand’s logo and various graffiti designs. The event was secretly filmed in a private location and edited into a compelling video that appeared to show the actual Air Force One being tagged. The video was then uploaded to YouTube, where it quickly went viral and sparked widespread debate and controversy, with many people believing it was real.
Results
The campaign was a massive success, as it garnered significant media attention and generated widespread discussion about the authenticity of the video. This publicity increased brand awareness and positioned Marc Ecko as a bold and daring company that pushed boundaries. The video accumulated millions of views on YouTube, driving traffic to the brand’s website and resulting in a boost in sales. The campaign is often cited as an example of successful guerrilla marketing and an innovative approach to digital advertising.
Example 02
THE "BLAIR WITCH PROJECT" MOVIE CAMPAIGN IN 1999.
Summary
This low-budget horror film used innovative marketing techniques to create a massive buzz around the movie, ultimately leading to its huge success at the box office.
The Brand
The campaign started by creating a myth around the film. The filmmakers launched a website that told the story of the Blair Witch, a fictional legend invented for the movie. The website presented the story as a real documentary about three student filmmakers who went missing while investigating the Blair Witch in the forests of Maryland. The site included fabricated news articles, interviews, and photos that made the story seem real and generated curiosity.
Backstory
The film’s creators further fueled the buzz by distributing flyers at film festivals, claiming they were looking for information about the missing students. They also used message boards and chat rooms to spread rumors and stories about the Blair Witch.
Execution
The campaign’s success can be attributed to the fact that it blurred the lines between reality and fiction, sparking debates and creating a sense of mystery around the movie. People were eager to see the film to find out if the story was true or not. As a result, the Blair Witch Project became one of the most successful independent films of all time, grossing over $248 million worldwide on a budget of just $60,000.
Results
This campaign is often cited as a prime example of guerrilla marketing for its unconventional, low-cost approach that relied on creativity and word-of-mouth to generate interest and drive ticket sales.
Example 03
Red Bull Stratos campaign in 2012
Summary
Another great example of guerrilla marketing is the Red Bull Stratos campaign in 2012. Red Bull, known for its energy drinks and association with extreme sports, sponsored Austrian skydiver Felix Baumgartner’s attempt to break the world record for the highest skydive.
The Brand
The mission, called Red Bull Stratos, involved Baumgartner jumping from a helium balloon at an altitude of approximately 128,100 feet (39,045 meters) above the Earth’s surface.
During the freefall, he reached a top speed of 833.9 mph (1,342 km/h), becoming the first human to break the sound barrier without vehicular assistance.
Backstory
Red Bull created a massive buzz around the event by documenting the preparations, training, and tests leading up to the jump. They engaged their audience through social media, sharing updates, images, and videos, building anticipation for the main event.
Execution
On October 14, 2012, the jump was live-streamed on YouTube and attracted over 8 million concurrent viewers, setting a new record for the most concurrent views on the platform at the time. The event received widespread media coverage, and the video of the jump went viral, garnering millions of views and shares.
Results
The Red Bull Stratos campaign not only reinforced the brand’s association with extreme sports and adventure but also demonstrated the power of guerrilla marketing in capturing the imagination of a global audience. The campaign generated massive brand exposure and solidified Red Bull’s position as a marketing powerhouse that was willing to push boundaries.